What it covers
Web design joins appearance and behaviour: page layout, information hierarchy, typography, colour and contrast, behaviour on a phone, the states of buttons and forms, and the path from arrival to action. The result is not a picture but a system that has to work on a five inch screen and a twenty seven inch monitor, on a fast connection and a slow one.
How it differs from neighbouring crafts
A graphic designer makes identity, logos and materials that do not move. A web designer makes something that scrolls, clicks and resizes. A developer turns that into code that runs in a browser. On small projects one person does all three, but they are three different skills and it is worth knowing which one you are paying for.
How to recognise good design
- Within three seconds it is clear what the business does and where you are.
- Every page has one obvious next action.
- Text reads without strain on a phone, in daylight, outdoors.
- Nothing jumps around while the page loads.
- Forms ask for the least data the job genuinely requires.
Our web design starts from what the visitor needs to do, tell us who your customers are.