Blog
Practical writing from the studio: how websites, stores and SEO actually work, what things cost, and what we learn running 25+ sites in production. No marketing fluff.
How to set up a Google Business Profile: a step by step guide
A free Google profile is the fastest way for local customers to find you. How to create it, how verification works, which mistakes cost visibility, and what to do once it is live.
How to get your business on Google Maps
What is actually required to appear on Maps, how the pin is placed, what businesses without a storefront do, and why the address must match everywhere.
How to rank better in the Google local pack
Google local ranking rests on proximity, relevance and prominence. What you can change, what you cannot, and the order to work in.
Why is my business not showing up on Google
The order of checks when Google does not show you: whether the site is indexed at all, whether a profile exists, whether you are suspended, and when the answer is simply time.
How much does a website cost in 2026
Real market ranges by type of site, what actually moves the price, which costs repeat every year, and how to spot a quote that will inflate later.
How much does website maintenance cost
What maintenance includes, what it costs monthly, what happens to a site without it, and when you genuinely do not need it.
How much does SEO cost
How SEO is billed, realistic monthly ranges, what the money actually buys, and how to spot an offer promising the impossible.
How much does Google advertising cost
How the cost per click is formed, what daily budget makes sense for a small business, what an agency charges, and how to tell whether a campaign pays.
How long does it take to build a website
Realistic timelines by type of site, which phases actually consume time, and why content rather than coding usually delays launch.
How much does a mobile app cost
Ranges for simple and complex apps, native versus cross platform, the hidden store costs, and when you do not actually need an app.
What is web design and what does a web designer do
What web design actually covers, how it differs from graphic design and programming, and how to recognise good design without the jargon.
What is UI and what is UX design
The difference between UI and UX without jargon, what each actually delivers, and why on small projects they are done together.
What is hosting and how to choose one
What hosting actually does, the difference between shared, VPS and managed, whether the server must be local, and what to check before paying a year up front.
What is an SSL certificate and do you have to pay for one
What SSL actually protects, why a padlock does not mean a site is trustworthy, when a paid certificate makes sense, and what an expiry warning means.
Registering a domain: how to choose one and what it costs
How to pick a name, which extension to take, what a domain costs annually, and the ownership rule that prevents the worst outcome.
Free website or professional: when each is the right call
What free platforms genuinely give you, where the limits are, and the point at which free becomes more expensive than paid.
How to choose a web agency
The questions to ask before signing, the contract items that protect ownership, and the signs of a partnership that will end badly.
Website redesign: when it makes sense and how not to lose rankings
When a redesign is justified, when a refresh is enough, and the technical steps without which a new site can erase years of SEO work.
WooCommerce or Shopify: which to choose for a store
A comparison on ownership, cost, payments and migration, with an honest answer about when each platform is the better choice.
Do I even need a website if I have Instagram
An honest answer for small businesses: what social does better, what only a website can do, and when it is genuinely fine not to have one.
Google Ads or SEO: which one pays off in 2026?
No cheerleading: what ads can do that SEO cannot and the other way round, how cost per enquiry is actually calculated, and in what order to invest on a limited budget.
Website SEO: what actually moves results in 2026
No mystification: what SEO really consists of, what you can do yourself, what needs a professional, and how long results honestly take. Written from practice.
WordPress or a custom-built site: what to choose in 2026?
A comparison without cheerleading: where WordPress wins, where it starts to creak, what custom code brings, and how the decision is actually made. With production examples.
Building an online store: what to know before you spend a single euro
A practical guide to building an online store: platform, payments, shipping, non-negotiables, realistic costs and what happens after launch.