Blog
Practical writing from the studio: how websites, stores and SEO actually work, what things cost, and what we learn running 25+ sites in production. No marketing fluff.
Website SEO: what actually moves results in 2026
No mystification: what SEO really consists of, what you can do yourself, what needs a professional, and how long results honestly take. Written from practice.
WordPress or a custom-built site: what to choose in 2026?
A comparison without cheerleading: where WordPress wins, where it starts to creak, what custom code brings, and how the decision is actually made. With production examples.
Building an online store: what to know before you spend a single euro
A practical guide to building an online store: platform, payments, shipping, non-negotiables, realistic costs and what happens after launch.