Technical SEO first, because nothing ranks on a broken base
Before content and links matter, Google has to crawl, render and index a site correctly: canonical URLs, redirects, hreflang for multilingual sites, structured data, sitemaps, clean 404s and speed. That plumbing is where we start, and we verify it in Search Console rather than assume it. We run every site we build inside Search Console and fix what the data shows, not what a checklist guesses.





